Designing admin tools, system rules and workflows where clarity reduces risk as products grow more complex.
Hi, I’m Giacomo.
Product Designer working on complex B2B platforms.
I help teams reduce complexity and make confident decisions under constraints.
Working with:
Selected Projects
I have worked as a Product Designer and consultant on B2B SaaS projects and retail businesses. In some cases, I led the entire end-to-end flow; in others, I improved existing tools. Each project has been an exercise in balance: creating value for users, aligning complex teams, and translating business needs into concrete solutions.
Segno — Making complexity legible
Completed in 2025.
Rethinking navigation and conceptual clip creation to make a knowledge mapping system clearer, more progressive, and outcome-oriented.
Result:
−22% time on key actions, improved flow clarity, and a better understanding of the role of clips within the conceptual system.
Calzedonia: media management for fashion (enterprise SaaS).
Completed in 2022.
The new comparison system made each review cycle clearer and faster.
Result:
The average review time was reduced by 34%, with 60% fewer meetings and 25% less rework.
From support to autonomy: the B2B experience on Bikeen
Completed in 2023.
From the first intervention in the hackathon to the redesign of the Professional Profiles page, the project has made the process clearer and more immediate for merchants.
Result:
A clearer and more usable platform for shopkeepers: conversions have increased by over 20%, support requests have decreased by one third, and the activation process has become faster and more straightforward.
A new Touchpoint: the three phases of the Brand Portal
Completed in 2024.
From a simple internal archive to a digital showcase with content and user management entirely in SeeCommerce.
Result:
Asset retrieval 32% faster, wide adoption among commercial users within the first month, -15% time spent on launching new products.
You’ve scrolled this far. Interested?
Feel free to reach out to get to know me or collaborate with me.
Hi, I’m Giacomo.
Product Designer working on complex B2B platforms.
Designing admin tools, system rules and workflows where clarity reduces risk as products grow more complex.
I help teams reduce complexity and make confident decisions under constraints.
Working with:
Selected Projects
I have worked as a Product Designer and consultant on B2B SaaS projects and retail businesses. In some cases, I led the entire end-to-end flow; in others, I improved existing tools. Each project has been an exercise in balance: creating value for users, aligning complex teams, and translating business needs into concrete solutions.
Segno — Making complexity legible
Completed in 2025.
Rethinking navigation and conceptual clip creation to make a knowledge mapping system clearer, more progressive, and outcome-oriented.
Result:
−22% time on key actions, improved flow clarity, and a better understanding of the role of clips within the conceptual system.
Calzedonia: media management for fashion (enterprise SaaS).
Completato nel 2022.
Il nuovo sistema di confronto ha reso più chiaro e veloce ogni ciclo di revisione.
Risultato:
Il tempo medio di revisione si è ridotto del 34%, con il 60% in meno di meeting e il 25% in meno di rework.
From support to autonomy: the B2B experience on Bikeen
Completed in 2023.
From the first intervention in the hackathon to the redesign of the Professional Profiles page, the project has made the process clearer and more immediate for merchants.
Risultato:
Piattaforma più chiara e fruibile per i negozianti: le conversioni sono cresciute di oltre il 20%, le richieste di supporto si sono ridotte di 1/3 e il percorso di attivazione è diventato più rapido e lineare.
A new Touchpoint: the three phases of the Brand Portal
Completed in 2024.
From a simple internal archive to a digital showcase with content and user management entirely in SeeCommerce.
Result:
Asset retrieval 32% faster, wide adoption among commercial users within the first month, -15% time spent on launching new products.
You’ve scrolled this far. Interested?
Feel free to reach out to get to know me or collaborate with me.
Hi, I’m Giacomo.
Product Designer working on complex B2B platforms.
Designing admin tools, system rules and workflows where clarity reduces risk as products grow more complex.
I help teams reduce complexity and make confident decisions under constraints.
Working with:
Selected Projects
I have worked as a Product Designer and consultant on B2B SaaS projects and retail businesses. In some cases, I led the entire end-to-end flow; in others, I improved existing tools. Each project has been an exercise in balance: creating value for users, aligning complex teams, and translating business needs into concrete solutions.
Segno — Making complexity legible
Completed in 2025.
Rethinking navigation and conceptual clip creation to make a knowledge mapping system clearer, more progressive, and outcome-oriented.
Result:
−22% time on key actions, improved flow clarity, and a better understanding of the role of clips within the conceptual system.
Calzedonia: media management for fashion (enterprise SaaS).
Completato nel 2022.
Il nuovo sistema di confronto ha reso più chiaro e veloce ogni ciclo di revisione.
Risultato:
Il tempo medio di revisione si è ridotto del 34%, con il 60% in meno di meeting e il 25% in meno di rework.
From support to autonomy: the B2B experience on Bikeen
Completed in 2023.
From the first intervention in the hackathon to the redesign of the Professional Profiles page, the project has made the process clearer and more immediate for merchants.
Result:
A clearer and more usable platform for shopkeepers: conversions have increased by over 20%, support requests have decreased by one third, and the activation process has become faster and more straightforward.
A new Touchpoint: the three phases of the Brand Portal
Completed in 2024.
From a simple internal archive to a digital showcase with content and user management entirely in SeeCommerce.
Result:
Asset retrieval 32% faster, wide adoption among commercial users within the first month, -15% time spent on launching new products.
You’ve scrolled this far. Interested?
Feel free to reach out to get to know me or collaborate with me.